I think we need to look at the landscape of the startup community. If you didn't have to grow to survive, then it would be fair to say that the goal is to creat

I think we need to look at the landscape of the startup community. If you didn't have to grow to survive, then it would be fair to say that the goal is to create opportunities for people to 'live as they should'. However, the fact is that it is hard to stay afloat if you don't grow. Growth, as defined by how big your company gets and how much market share it has, is also an indication of how long the company will last. Ideally, the bigger your company is, the more it can do, and the more market share your company has, the less your competitors have. This means that you need to grow in order to survive - otherwise your competitors will take the market share from you and leave you without a business. If you manage your successful company like a startup all of its life, then you'll hit failure sooner because startups just have a higher chance of failure because of their risk taking nature. Corporate structure just carries along a lower inherent risk.