5000 words later and the question isn't really answered directly as in "Who owns it today?," so to save you the trouble: Mars, the same people who own M&M's and

5000 words later and the question isn't really answered directly as in "Who owns it today?," so to save you the trouble: Mars, the same people who own M&M's and tons of other foodstuffs. The article is a meandering wander through some history of rice in North Carolina.