In fairness to Soylent, their marketing revolves entirely around the perception that they're a tech company and not one of many meal replacement shakes. The pro

In fairness to Soylent, their marketing revolves entirely around the perception that they're a tech company and not one of many meal replacement shakes. The problem they were solving might have been "Techcrunch hasn't written an article about us recently", which an over-engineered stack does actually fix.