Hear, hear. Apple is only a notable example because its products are vaunted for their relative attention to detail, but the problem is industry-wide. I don't

Hear, hear. Apple is only a notable example because its products are vaunted for their relative attention to detail, but the problem is industry-wide. I don't know if end user-facing text needs to be written by marketing, but all strings in a software product should at least be reviewed by somebody in the organization with some minimum set of credentials in the target language. A tech writer, for example. It's incredible to me that this is overlooked pretty much across the board.