The content itself wasn't that big of a deal; it's the fact that the AR technology worked so well, and is available to anyone using the SDK is what was impressi

The content itself wasn't that big of a deal; it's the fact that the AR technology worked so well, and is available to anyone using the SDK is what was impressive and hype-worthy. Doing AR from scratch is a huge endeavour but this should make it simple enough so that we start seeing more applications using it for more useful stuff.