It surprises me that you think the tech aspect of Uber is the biggest. It's not; the biggest aspect of Uber is operations. For every city you have onboard, you

It surprises me that you think the tech aspect of Uber is the biggest. It's not; the biggest aspect of Uber is operations. For every city you have onboard, you need significant people on the ground that work on driver recruitment, dealing with local gov, training, driver support, local marketing. Some markets have their own apps (like Australia with its on driver-to-driver interim chat feature).