That's one of the oldest rhetorical devices in the book. It's a common technique of good storytelling. Clickbait is annoying because of its context, but the rea

That's one of the oldest rhetorical devices in the book. It's a common technique of good storytelling. Clickbait is annoying because of its context, but the reason it works is because those techniques stimulate human curiosity, and increase their enjoyment of the story.