if you could go beyond reading NFC tags (and also allow apps to use the NFC chip fully), then you remove the need for things like physical loyalty cards (like t

if you could go beyond reading NFC tags (and also allow apps to use the NFC chip fully), then you remove the need for things like physical loyalty cards (like the Starbucks card). That's a really basic use case, but popular enough in Japan, where even old flip phones had NFC