There are two types of growth, one that should irk, and the other that should not: 1) Growing for the sake of growth - buying users, anti-user lock-in features

There are two types of growth, one that should irk, and the other that should not: 1) Growing for the sake of growth - buying users, anti-user lock-in features, dark patterns, etc. 2) Growing as technology improves - the cost of creating/publishing videos has decline massively in the last few years for the average user, thus products that utilize video to create better experiences should be built.