I followed homehero and some of its competitors movements for a bit. Home care is not an easy business, and there are many local vendors in any given community.

I followed homehero and some of its competitors movements for a bit. Home care is not an easy business, and there are many local vendors in any given community. There's always this argument as to whether going "full stack" (providing the workers, technology - the full solution) is a better option in healthcare than just providing a software product for clients to start using. The argument Kyle makes, that is worth noting, is that existing homecare agencies started deploying software more readily than homehero may have anticipated. Thay being said, some of the messaging and marketing may have been off as well. I found it odd when they started advertising their workers as W2 heros, or something to that effect.