VERY good point. I call this the "fallacy of control" ... Basically, don't forget who controls the product/service/platform you're trying to build for or sell

VERY good point. I call this the "fallacy of control" ... Basically, don't forget who controls the product/service/platform you're trying to build for or sell. The prime example of this is Pandora's epic journey through the annals of the music industry. Brilliant idea, brilliant execution, but almost didn't make it because they didn't actually have any control over the product they were selling (other peoples' music). I've seen lots of companies start and fail trying to do similar things -- music, movies, TV shows, etc. So many ideas can be so simple ... "we'll create this awesome service that lets you pick your song and XYZ" Or, more simply put: Be in control of your own supply chain.