"Is anyone else getting a dystopian vibe from the idea of "managing" friends and family?" First thing I thought. Although, it is accurate in a sense given that

"Is anyone else getting a dystopian vibe from the idea of "managing" friends and family?" First thing I thought. Although, it is accurate in a sense given that there's a lot to track, filter, setup and so on. It's why the same activities are called "management" in CRM. It's just socially unacceptable to say the truth sometimes. In this case, the author should change the wording so it doesn't say CRM or "manage." Instead, some propaganda along lines of "family reminder app" so you "don't miss an opportunity" might sound nicer. Actually, the opening paragraph seems fine.