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Side story about the 4/5 recommendation, this one for toothpaste: apparently Colgate would just ask dentists to list every type of toothpaste they recommended,
by MaxGabriel 9y ago
Side story about the 4/5 recommendation, this one for toothpaste: apparently Colgate would just ask dentists to list every type of toothpaste they recommended, and 80% of those doctors wrote down Colgate as an option, thus the "four out of five dentists recommend Colgate" ads.
http://www.telegraph.co.uk/news/uknews/1539715/Colgate-gets-the-brush-off-for-misleading-ads.html http://www.telegraph.co.uk/news/uknews/1539715/Colgate-gets-...
- dhimes 9y agoNow I'm very interested why 20% wouldn't write down Colgate. Did they know something the others didn't?
- antisthenes 9y agoThey probably just forgot about it. If someone asked you to write all the brands of X that you've ever used, can you remember all of them, especially if they were nearly equivalent in quality and use case?
- dhimes 9y agoI might forget about Aquafresh or Close-up or something, but I'm pretty sure that I would remember Crest and Colgate- especially if I was a dentist. It's like leaving Honda off a list of reliable cars. Hard to believe it's an accident for any reasonable sample size.
- Nickersf 9y agoAll I know is that I buy the cheapest multi pack at costco once a year. My teeth are fine. :D
- dhimes 9y agoAre you a dentist?
- _saturnine 9y agoThere is/was a whitening toothpaste called Rembrandt. In a competitor's ad they made the claim, "Even Rembrandt can't beat it!". They wanted you to hear that it was better than Rembrandt, but they were actually saying it was equivalent.