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I remember the moment I unlocked the critical thinking I do have. It was 7th grade, and I was in a home-ec-like class. The day before we had learned how to or
by ergothus 9y ago
I remember the moment I unlocked the critical thinking I do have.
It was 7th grade, and I was in a home-ec-like class. The day before we had learned how to order from mail order catalogues (showing my age there). This day the teacher passed out magazines, told us to pick an ad, and then find 5 ways it was misleading.
Easy, right? Sex, money, Fame, these associations are in a bunch of ads, and everyone knows about them. But it turns out that 5 is a pretty high number for some ads. You had to really look. And even that didn't change anything for me.
Then we presented to others. And one girl showed an ad for Bayer, and said "4 out of 5 doctors recommend. Who picked the 5 doctors?".
My mind was blown. I think it was the moment where I considered myself a good judge and then was shown a point I had never even considered. I had thought all about having careful wording on the survey, not mentioning any negative results, but I had never considered that the very basis of it could be manipulated to the point of meaninglessness.
I think that moment of fundamental distrust, in both what I'm being told, as well as in my own certainty, did the trick.
Perhaps too well - I'm hypersensitive to being manipulated. I rejected any career that involved deliberate group manipulation, such as military, law enforcement, and legal. I recognize that EVERYTHING is manipulative to some degree and can't be avoided, but I try to avoid anything that does it very explicitly, so I can't for example, watch most documentaries. The moment the vocal pacing and background music starts something in my brains starts shouting "YOU ARE BEING MANIPULATED!" and I try to fight that manipulation, which is largely impossible so I generally end up turning it off. Ditto political speeches (I'll skim the transcripts, thanks), most anything out of marketing, etc.
I don't really think we can "teach" critical thinking, but we can provide opportunity for it again and again. I think our school system in the US (no experience elsewhere) is very poorly set up to do that, be it college or pre-college.
- MaxGabriel 9y agoSide story about the 4/5 recommendation, this one for toothpaste: apparently Colgate would just ask dentists to list every type of toothpaste they recommended, and 80% of those doctors wrote down Colgate as an option, thus the "four out of five dentists recommend Colgate" ads. http://www.telegraph.co.uk/news/uknews/1539715/Colgate-gets-the-brush-off-for-misleading-ads.html http://www.telegraph.co.uk/news/uknews/1539715/Colgate-gets-...
- dhimes 9y agoNow I'm very interested why 20% wouldn't write down Colgate. Did they know something the others didn't?
- antisthenes 9y agoThey probably just forgot about it. If someone asked you to write all the brands of X that you've ever used, can you remember all of them, especially if they were nearly equivalent in quality and use case?
- dhimes 9y agoI might forget about Aquafresh or Close-up or something, but I'm pretty sure that I would remember Crest and Colgate- especially if I was a dentist. It's like leaving Honda off a list of reliable cars. Hard to believe it's an accident for any reasonable sample size.
- Nickersf 9y agoAll I know is that I buy the cheapest multi pack at costco once a year. My teeth are fine. :D
- dhimes 9y agoAre you a dentist?
- _saturnine 9y agoThere is/was a whitening toothpaste called Rembrandt. In a competitor's ad they made the claim, "Even Rembrandt can't beat it!". They wanted you to hear that it was better than Rembrandt, but they were actually saying it was equivalent.
- losteverything 9y agoNice story. My moment was something my father used to say. I realized how bad i am (still) naturally at critical thinking. There is a 50% chance of rain today. Until i was in college i really believed that this meant 5 of the 10 weatherman voted yes for rain and 5 voted no.
- eeZah7Ux 9y ago> I rejected any career that involved deliberate group manipulation, such as military, law enforcement, and legal There's dozen of us. Kudos to you for your choice.