3 ms·

Patrick McKenzie's advice is also quite good (and contradictory in some ways): http://www.kalzumeus.com/2009/08/06/landing-page-design-tips/ http://www.kalzumeu

• patio11 16y ago
  Keep in mind that a homepage is not a landing page. The homepage serves many masters, the landing page -- on the other hand -- is laser targeted at moving a prospect who you know one very salient data point about exactly one step further in their relationship with you. I'd point out the differences between my home page and landing page for you, but honestly I have so many tests going on right now I'm not sure what you'd be seeing.