Apple posted its first full-year iPad sales dip in fiscal 2014. Unit sales slipped 4% that year, while revenue fell 5%. The sales declines accelerated thereafte

Apple posted its first full-year iPad sales dip in fiscal 2014. Unit sales slipped 4% that year, while revenue fell 5%. The sales declines accelerated thereafter. In fiscal 2015, unit sales plunged 19% and revenue dropped by 23%. In fiscal 2016, unit sales fell another 17%, while revenue tumbled 11%. Double-digit declines along both metrics continued in the first quarter of fiscal 2017. The net result is that Apple shipped just 42.6 million iPads during the 2016 calendar year, down about 40% from the peak a few years ago. https://www.fool.com/investing/2017/02/19/is-the-ipad-dead.aspx https://www.fool.com/investing/2017/02/19/is-the-ipad-dead.a... Apple Quietly Acknowledges the iPad’s Staggering Decline http://fortune.com/2017/03/21/apple-ipad-decline/ http://fortune.com/2017/03/21/apple-ipad-decline/ It's been two and a half years of decline – tablets aren't coming back https://www.theregister.co.uk/2017/05/05/tablets_arent_coming_back/ https://www.theregister.co.uk/2017/05/05/tablets_arent_comin... In an interview with The Telegraph, Cook said, "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" He continued: "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones." http://uk.businessinsider.com/apple-ceo-tim-cook-why-would-you-buy-a-pc-anymore-2015-11?r=UK&IR=T http://uk.businessinsider.com/apple-ceo-tim-cook-why-would-y... Has Apple lost interest in the Mac? http://macdailynews.com/2016/09/11/has-apple-lost-interest-in-the-mac/ http://macdailynews.com/2016/09/11/has-apple-lost-interest-i... Has Apple Lost Interest in the Mac? http://www.kirkville.com/has-apple-lost-interest-in-the-mac/ http://www.kirkville.com/has-apple-lost-interest-in-the-mac/