IANAL, YANAL, etc. But I still want to ask: suppose regular people start using the phrase "the other white meat" in various discussions. I used to refer to t

IANAL, YANAL, etc. But I still want to ask: suppose regular people start using the phrase "the other white meat" in various discussions. I used to refer to the Nitro Ruby Web framework as the other white meat in discussions that inevitably mentioned Rails. Suppose, as a reaction to this nonsense, it was used everywhere, all time, so as to dilute any special association with a particular product. I realize in the land of the free you can get sued by near anyone over near anything, but how likely/risky is it that blatant use of this phrase in on-line discussions would lead to legal action or threats from pork lawyers (AKA swine swine :) )? While this may not be the case that sparks a populist reaction, would encouraging people to wilfully apply some trademarked phrase as often as possible work as a protest? Ironically, the idea of spamming the on-line world with misapplied trademark usage made me think of Hormel, who handled their trade-name issues like thoughtful people. The pork people may have blown a chance to make something positive out this for themselves. At the very least, thuggish behavior doesn't help. There are nicer ways to defend trademarks.