I would argue that the world has moved on to expect more open APIs - events like Google I/O and event Facebook F8 reveal quite open technologies that encourage

I would argue that the world has moved on to expect more open APIs - events like Google I/O and event Facebook F8 reveal quite open technologies that encourage open innovation in a web context. WWDC, at least from a software side, is the closed garden and from a "next step forward" perspective, less interesting. As a Mac user, yes I'm interested in the next version of the hardware, but the software announcements are only useful to the users of their hardware. If Apple came out and said iMessage is now an open platform, then discussed their new chat capabilities, it would be a different story.