Fair enough. I just think that infastructure is a bigger differentiator of success than most give it credit for. By using the cloud you're giving up the possibl

Fair enough. I just think that infastructure is a bigger differentiator of success than most give it credit for. By using the cloud you're giving up the possible performance and money advantages of doing it yourself. It's really just a new form of vertical integration. If you're working only at the high levels you're not only paying someone to do that rest for you, those people are making profit off of you. Profit that could be yours.