Again, Steve Jobs. Under Steve Jobs, I think Apple would figure out a way to make the user experience terrific, without the end game of "Apple hordes every pie

Again, Steve Jobs. Under Steve Jobs, I think Apple would figure out a way to make the user experience terrific, without the end game of "Apple hordes every piece of your existence" like Google. Steve Jobs reinvented PCs, reinvented mobile. I think "the next Steve Jobs" could do the same thing for search. I'm less and less certain of Google's monopoly on that space going forward. It's still built around Web 1.0 tech, has hacks into Web 2.0, but there's a Web 3.0 it's not ready for.