> In conclusion, Apple is currently stuck between a rock and a hard place. It's somewhat late to market with ARKit, will have to compete with Facebook, Google,

> In conclusion, Apple is currently stuck between a rock and a hard place. It's somewhat late to market with ARKit, will have to compete with Facebook, Google, and Snapchat for consumer AR-oriented developer mindshare, and will have no play at the industrial/enterprise market if it limits its tools to development for the iOS family. See also portable music, phones, tablets … It's Apple's SOP, and if they've shown anything in the last 10-15 years, entering markets late is not a barrier to them competing