If PSD's have shown us anything: it's that complexity of the container doesn't matter to adoption, software support does. It's a standard format, it's faster t

If PSD's have shown us anything: it's that complexity of the container doesn't matter to adoption, software support does. It's a standard format, it's faster than the competition, it has just as good (or better) quality vs compression metrics... ... all it needs is support and it'll take off. Apple is a good start for that.