Yep, this is the same sort of bullshit that Sexpertsexchange (experts-exchange.com) used to to do. They performed "cloaking" that let the searching index the en

Yep, this is the same sort of bullshit that Sexpertsexchange (experts-exchange.com) used to to do. They performed "cloaking" that let the searching index the entire page of content and then when regular users visited the site, they threw up the paywall. WSJ (and of course expecting to continue to rank well behind a paywall) is really just more of the same thing.