The market is properly weighted by dollars, not by number of people. A 100,000 people each willing to pay $200 a year for a subscription is a larger part of the

The market is properly weighted by dollars, not by number of people. A 100,000 people each willing to pay $200 a year for a subscription is a larger part of the market than 5 million people that will collectively click on 20 million ads in a year that generate an average of $0.001 for each click.