Reading the description it is entirely a tool for companies to interact with users from multiple Apple applications including Messages. They also had a screensh

Reading the description it is entirely a tool for companies to interact with users from multiple Apple applications including Messages. They also had a screenshot that it looks like they took down that seems to reaffirm this. Edit: looks like I was looking at a different page so screenshot wasn't removed just elsewhere: https://developer.apple.com/business-chat/ https://developer.apple.com/business-chat/