I don't believe Apple is targeting those that already bought into Sonos. I know a dozen or so people that most anything Apple tells them to. They can't afford i

I don't believe Apple is targeting those that already bought into Sonos. I know a dozen or so people that most anything Apple tells them to. They can't afford it. But they do. So, while they never would be in the market for Sonos, they'll suddenly get HomePod in 2018 because it is Apple's take on the home smart speaker.