Apple doesn't really have to worry about anyone but I don't think the EarPods compare to this. There is nothing like them in the market. Sure there are wireless

Apple doesn't really have to worry about anyone but I don't think the EarPods compare to this. There is nothing like them in the market. Sure there are wireless ear buds but the battery life of them is crazy. Speakers on the other hand are mostly "cheap" and anyone can make a decent speaker. JBL has some of the best sounding bluetooth speakers that just need an Assistant to compete. They even have the same full room modes where you can pair them all together. Hell a $30 chromecast audio can sync a bunch together and you can plug them into a $1000 bose speaker. I just think Apple priced this really high because they wanted to compete with Sonos, and that's fair, but most people will be comparing it to Google Home and the likes who will pass. Will it be another iPod HiFi?