This is going to sound cold, but we need to have an honest chat here. I would like a way never to see another WSJ or Forbes article on the internet. I underst

This is going to sound cold, but we need to have an honest chat here. I would like a way never to see another WSJ or Forbes article on the internet. I understand their need for profit, and I applaud them trying various things. They might be the best thing since sliced bread. I applaud a free press. They have a solid reputation, and I wish them the best. However, I'm never going to pay. Ever. So I don't need to see their ads, I don't need to follow-through on Google clicks. I just need them to disappear from my internet experience completely. If you're going to run a paywall, I would like to never be exposed to your brand name or the fact you have content online. There are simply too many of you and too little minutes of concentration that I have to offer. If one day I see a physical copy of one of these publications and decide to subscribe? That might be a lot of fun. But for now, don't waste any of my brain cells showing me stuff I'm never going to consume. Worse yet, leading me down some garden path only to be ambushed at the end with a paywall. Life's short. Your publications are not an important part of mine. I think part of the problem here was conflating the fact that X number of people clicked through with the assumption that somehow these were paying customers just freeloading (see the title of the article). That was never the case.