I think they made the wrong product. This is positioned as a Sonos killer. What I hoped to see was a integrated home assistant, this is a really nice speaker

I think they made the wrong product. This is positioned as a Sonos killer. What I hoped to see was a integrated home assistant, this is a really nice speaker no one is going to integrate with. Unfortunately whatever ecosystem people buy into for home assistant is probably going to tie them to that ecosystem for a long time, google and amazon are getting off to a early start that may be hard for apple to catch up to. I really wanted to see any one of the following today: The HomePod we saw, but showing off some slick home integrations (and audio out! - those integrations seemed like an after thought) A Complimentary apple tv experience. Either new hardware that also had a speaker or some helper hardware (think more expensive echo dot) A possible answer to the amazon show (an input in to the apple tv making it a video gateway - ie last thing before your tv) which allows on screen overlay (ie: siri show me traffic right now and have it pop up, siri is my wife at work still (shows location)?, siri web search for better HomePod) None of those happened and anyone of those ideas would be a great start breaking me away from amazon/echo.