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I'm not on FB, but can you click in the corner of the advert and find out why you (or rather, your mum) was targeted? Is it demographic or interest based target

• rounce 9y ago
  I reckon it's demographic: older generation, generally less internet scam savvy, have assets worth stealing, etc. My mum also gets tons of these from sponsored ads, as well as her friends (also same demo) blindly sharing them (who knows if they click).
• mcintyre1994 9y ago
  That's a really good point, I'll have to ask if we can try that next time! I just had a look at one of mine and the top line was "One reason you're seeing this ad is that Habito wants to reach people who may be similar to their customers." which is pretty vague. The next bit mentioned 18+ and in the UK, and a few others mentioned age too so maybe it'd at least give that much.
  • sofaofthedamned 9y ago
    Twitter is even worse with this. I block all advertisers, but they've recently added the ability to see why you were targeted - each of them states I was targeted because i'm in the UK, even for stuff that's only relevant to another country, Kenya was the last example. There is a targeting problem that helps TW/FB, or there is a reporting problem that helps nobody.