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Yep, but you'll probably never see them. I never see them but I always see them on my mum's Facebook whenever I'm home. My guess is there's two main factors: 1
by mcintyre1994 9y ago
Yep, but you'll probably never see them. I never see them but I always see them on my mum's Facebook whenever I'm home. My guess is there's two main factors:
1) Abusing Facebook targeting to proxy for 'non-technical' in some way.
2) Presumably if you click Facebook ads you get more similar ones, for some criteria. So if you got them you wouldn't click, and they'd disappear.
Facebook are terrible at policing this - I'd guess >50% of the stuff they're paid to show my mum is a blatant scam - if somebody spent 10 seconds looking at each ad I've seen there before accepting it they'd spot all of them. I've basically tried to show my mum how to identify something that will take her outside of the app (not that easy on the Android app) and told her never to click any of them.
I'm surprised this isn't talked about very often, but they're clearly only being shown to the people who won't recognise them for what they are.
- sofaofthedamned 9y agoI'm not on FB, but can you click in the corner of the advert and find out why you (or rather, your mum) was targeted? Is it demographic or interest based targeting?
- rounce 9y agoI reckon it's demographic: older generation, generally less internet scam savvy, have assets worth stealing, etc. My mum also gets tons of these from sponsored ads, as well as her friends (also same demo) blindly sharing them (who knows if they click).
- mcintyre1994 9y agoThat's a really good point, I'll have to ask if we can try that next time! I just had a look at one of mine and the top line was "One reason you're seeing this ad is that Habito wants to reach people who may be similar to their customers." which is pretty vague. The next bit mentioned 18+ and in the UK, and a few others mentioned age too so maybe it'd at least give that much.
- sofaofthedamned 9y agoTwitter is even worse with this. I block all advertisers, but they've recently added the ability to see why you were targeted - each of them states I was targeted because i'm in the UK, even for stuff that's only relevant to another country, Kenya was the last example. There is a targeting problem that helps TW/FB, or there is a reporting problem that helps nobody.