This only works ( and also for Appstores) if your expected LTV is high enough that the real users will bring in enough money to recoup the initial spent. If yo

This only works ( and also for Appstores) if your expected LTV is high enough that the real users will bring in enough money to recoup the initial spent. If your book/game is crap, the it will fall again, you lost your money and your spot in the charts.