6 ms·

I know that opening commercial was intended to show how much we depend on apple and its services - but its kinda a great argument against centralized services..

• KitDuncan 9y ago
  Yeah that's what I thought. Why the fuck would that be an argument to build on top of the apple ecosystem?
  • synaesthesisx 9y ago
    I think we'll see on-device deep learning capabilities/Siri that isn't dependent on a network connection.
  • nicky0 9y ago
    It's this thing called comedy. It's a form of entertainment.
• itbeho 9y ago
  I'd love to see the "1984" commercial played right before that one to contrast how much Apple has changed. From a message of empowering people with technology to "You're stupid without us" condescension...
  • ericd 9y ago
    Hard to go from underdog to the most valuable public company in the world and stay subversive
    • avaer 9y ago
      I remember this one guy at Apple who made it seem possible by saying no a lot.
  • gumby 9y ago
    That was a video for developers, you know. Like Ballmer's "monkey dance". It was saying "apps are awesome and everyone depends on you developers" (you can agree or not, but that was the message).
• k-mcgrady 9y ago
  First thing Cook said after that was "Thank goodness that can't actually happen".
• nicky0 9y ago
  It wasn't really arguing anything, it was a comic skit featuring post apocalyptic selfie sellers and face swap surgeons. It's purpose was to entertain.