Think the OP still had it the right way around, even if it's their second bite of the cherry. They failed with the Fire Phone to really make inroads as the val

Think the OP still had it the right way around, even if it's their second bite of the cherry. They failed with the Fire Phone to really make inroads as the value proposition wasn't there - they went too hard into their walled garden and priced themselves out of developing markets. Now this time they're trying a softer, longer term approach, especially in places where they don't have the reach at the moment to get lock in from day one. They have the Android development chops, the vision for where they want to get to, and the infra to start devolving phone features to the cloud, now all they need to do is get some dedicated users. It's resetting their starting point for sure, but not sure it's an admittance their vision is wrong.