I'm trying to show a progression from "discounts" to "more discounts" to "we'll give it to you free just to get more 'sales'" That's why I called it a natural c

I'm trying to show a progression from "discounts" to "more discounts" to "we'll give it to you free just to get more 'sales'" That's why I called it a natural conclusion. The only difference between giving someone a coupon to entice them to buy something from you and buying it yourself is how much money you're losing in the short term. It's on the same spectrum, just at different ends.