Sutherland makes strong cases for focusing on experience & the creation of perceived value especially as opposed to more purely engineering solutions. Recommen

Sutherland makes strong cases for focusing on experience & the creation of perceived value especially as opposed to more purely engineering solutions. Recommend seeing Rory Sutherland's comments about supermodels and Chateau Petrus on the EuroRail https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff/transcript?language=en https://www.ted.com/talks/rory_sutherland_sweat_the_small_st... http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html http://www.ted.com/talks/rory_sutherland_life_lessons_from_a... http://www.cyberfootprint.eu/rory-sutherland-perspective-is-everything/ http://www.cyberfootprint.eu/rory-sutherland-perspective-is-...