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Except that college sports aren't really a "lucrative entertainment business." See http://www.politifact.com/virginia/statements/2014/dec/22/jim-moran/moran-say

• SPBesui 9y ago
  Agreed – see my comment lower down the thread. But even some athletic departments that are net in the red have football programs that make money on their own. Their coaches are paid market value, more or less. https://news.ycombinator.com/item?id=72825141901 https://news.ycombinator.com/item?id=72825141901