once you hit 50% market share, it's never going to double again. if you're doing something new, it's always going to start at 0% penetration and look irrelevan

once you hit 50% market share, it's never going to double again. if you're doing something new, it's always going to start at 0% penetration and look irrelevant. most people can hold that apparent paradox in their heads at the same time and still have a useful discussion.