Perhaps it's because you need data to arrive at the correct pricing and if you price too high, you won't get that data. It may make sense to lose a little bit i

Perhaps it's because you need data to arrive at the correct pricing and if you price too high, you won't get that data. It may make sense to lose a little bit initially during the data gathering stage to more quickly arrive at an accurate pricing model than to overestimate and allow your competition to gather all the data.