I am only 15m into this podcast, but I know I will enjoy it. An executive at ad firm Ogilvy & Mather discusses the economic philosophy of advertising. He refe

I am only 15m into this podcast, but I know I will enjoy it. An executive at ad firm Ogilvy & Mather discusses the economic philosophy of advertising. He refers to the best advertising as "the creation of intangible value from existing products/services." An example he gives is Apple making the public/market find value in interfaces and user experience, while other products in the category are judged by clock speed and similar technical specs. Or, it is a craft lager being judged by how it was created and the story behind the recipe, rather than just the taste. "The biggest source of economic waste is when a great invention is marketed in the wrong way. It is like eating at a Michelin star restaurant where the dining room smells a little of sewage. It doesn't matter how damn good the food is; it's the context that makes the overall experience."