> because “engagement” is the metric, Facebook inevitably selects for the shocking and the outrageous. Anecdotally, I've noticed this myself. Anything I post

> because “engagement” is the metric, Facebook inevitably selects for the shocking and the outrageous. Anecdotally, I've noticed this myself. Anything I post that's related to politics get lots of likes and comments, while it's crickets for everything else.