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Ask HN: Why most product launches fail?
- jake_rd 9y agobecause not enough research was done prior - without research, talking to customers, getting feedback before launching, you will often end up with a product no one wants. for a product launch to be successful, it has to have a "wow" effect. having a "wow" effect means solving a problem that is really annoying with a great solution - this requires a complete understanding of the problem.
- brudgers 9y agoBecause most people would rather prepare for a product launch than go out and find actual users (because that's harder) and a product launch looks like productive work and talking to people is hard because they probably won't care about the product. Good luck.