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That's silly, because every platform then has the same denominator of 'total internet users,' and you're dividing by the same number.
by huac 9y ago
That's silly, because every platform then has the same denominator of 'total internet users,' and you're dividing by the same number.
- sparky_z 9y agoIt's not silly because the number changes over time. It could make the difference between an upward trend and a downward trend. (Whether that difference matters is up to you, but it is a difference.)
- huac 9y agoBut everybody faces the same trend in 'total worldwide internet users.' So if an advertiser has its choice of platforms to advertise on, it can compare the same metric, regardless of whether or not you do the division.