> McDonald’s faced this daunting challenge with its recent Nutrition Information Initiative (NII). The company wanted to make nutrition information more accessi

> McDonald’s faced this daunting challenge with its recent Nutrition Information Initiative (NII). The company wanted to make nutrition information more accessible and understandable to the average consumer, and determined through extensive research that visual icons representing key food nutrients (protein, for example) were the appropriate course of action. It sounds like McDonald's had decided the icons were the way to go before bringing in this translation company.