McDonald's has made billions from standardizing operations as much as possible across the world. > If they allowed a greater quantity of icons that work better

McDonald's has made billions from standardizing operations as much as possible across the world. > If they allowed a greater quantity of icons that work better for each region, why wouldn't this simply be better? Economies of scale, consistent printed materials. Rather than have 109 variants of the icons printed on 109 variants of the packaging you standardize as much of the package as you can, allows you to print larger volumes and distribute them more easily.