I've used Turo for a 3 week rental and I learned a few things. I wanted to buy a new Jeep Wrangler Unlimited, but as you may know those are enthusiast vehicles

I've used Turo for a 3 week rental and I learned a few things. I wanted to buy a new Jeep Wrangler Unlimited, but as you may know those are enthusiast vehicles and not without their quirks, so I wanted to live with it awhile and really be sure that was what I wanted. Also I was going elk hunting in Idaho for 2 weeks and I didn't own a car so I thought, how perfect? The trip and the Jeep were great, but it got me thinking about the economics of the whole thing. I noticed that my "host" I was renting from had about a dozen identical Jeep Wranglers on Turo, not multiply listed but completely different vehicles. I realized that the "Uber landlord" model was already taking hold here. I did the math - Wranglers are some of the lowest depreciating vehicles right now even with heavy mileage, and even with 2-3 days of rental a month the owner would likely break even at the end of the loan. Interesting business.