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Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of
by vultour 9y ago
Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of actual value? Why does someone care that some people associated an icon with "scary alien"? Just put the icon descriptions somewhere on the page and use circles with a single letter inside for all I care.
- always_good 9y ago> for all I care Just because you don't care about something doesn't mean it's not worth thinking about, especially when we're talking about international assets.
- blibble 9y agothey're nearly all incomprehensible... there's no way anyone would ever guess most of the meanings
- throwaway2048 9y agoyou would never guess the meaning of the letter "a" either, does that make it worthless?
- vultour 9y agoAre you trying to tell me you understand what any of those mean without a legend? The only one that's decipherable is "kcal", all the others could as well be scary aliens.
- nicky0 9y ago> Don't get me wrong, but I just don't see the point in this. This is probably why you aren't running a massively successful multinational company.
- vultour 9y agoYou're insane if you think a bunch of icons on the back side of tray-covering paper are the reason for McDonald's success. They would've got very similar effect by using single letters in a circle - they're not offensive and would suggest as much to their actual meaning as a bunch of abstract icons.
- icebraining 9y agoYou're insane if you think a bunch of icons on the back side of tray-covering paper are the reason for McDonald's success. Nobody claimed that.
- dnautics 9y agoYou mean a formerly massively successful multinational company that is now on a wild downswing and is bikeshedding almost as badly as marissa meyer designs corporate logos.