Although the article doesn't specify the details of the program, but a typical visit to a hospital emergency room in the US is billed differently than a regular

Although the article doesn't specify the details of the program, but a typical visit to a hospital emergency room in the US is billed differently than a regular office visit with much higher mandatory co pays. By the example given in the article, it seems like their private "concierge" doctor shows up at the hospital, but what about the other costs associated with the visit? nursing costs, xray, ambulance, labs, other doctors? all of those are billed separately and patient's responsibility, and they are not cheap. If that 40k covers those additional costs at 100% as well, then it actually sounds like great value, but somehow i doubt it. But anyway, the folks on the $40k/yr plan probably are not concerned about the additional cost they just want fast private service.