I was angry when I posted this yesterday. My anger has dissipated a bit, but I haven't been able to stop thinking about this issue. I think what might actually

I was angry when I posted this yesterday. My anger has dissipated a bit, but I haven't been able to stop thinking about this issue. I think what might actually help this situation is a simple new regulation giving people the right to be notified when data about them is bought or sold including the name of both buyers and sellers and the data in question. If Google had to inform you when they sold your data we could at least be aware when we are being tracked and by whom. The current system where we blindly click "I agree" is broken. people do not want to wade through all the legalese and shouldn't have to. What they would be more likely to read is a simple csv containing every datapoint which was collected about them and to whom it was sold. The whole "Don't be evil" thing, I believe, led to an expectation of Google to act in at least a responsible manner. Given the control they have over our lives it is time to start enabling us to verify the veracity of their claims. If this was enacted, then I don't think people would mind ditching the ad blockers as much. I don't know if Google is evil or not, but its looking scary as hell from over here.