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It was one joke said in passing. And it was directly relevant to the content of the sentence it was in. I don't think your implied critique holds much water he

• 1337biz 9y ago
  Not sure if this was intended as a joke, or another one of those pedantic remarks. If they are serious about that argument they should start telling their advertisers not the total number of Unique Visitors, but the Unique Visitors in relation to the total number of Internet Users. I'd love to see how successful they became over the last 10 years...
  • huac 9y ago
    That's silly, because every platform then has the same denominator of 'total internet users,' and you're dividing by the same number.
    • sparky_z 9y ago
      It's not silly because the number changes over time. It could make the difference between an upward trend and a downward trend. (Whether that difference matters is up to you, but it is a difference.)
      • huac 9y ago
        But everybody faces the same trend in 'total worldwide internet users.' So if an advertiser has its choice of platforms to advertise on, it can compare the same metric, regardless of whether or not you do the division.